Stop chasing shiny objects.
Kill toxic business ideas before they kill you.
Winning in entrepreneurship is a numbers game — the more ideas you can test, the better your odds.
Most ideas can be killed or greenlit in a weekend if you're asking the right questions.
This is the exact framework I use to stay coldly objective when my gut is screaming "this one's different."
The Shiny Object Killer Checklist
Get my personal Shiny Object Killer Checklists... real business ideas I've evaluated, scored line-by-line.
And use the analysis behind my go/no-go calls to jumpstart your own.
Use my pre-written business-validation-criteria.md context file to do deeper diligence with Claude.
Claude instantly understands how to use all 25 criteria, so you can make better decisions, faster.
Why only $7?
I know that 5% of everyone who invests in this today will become a long term relationship and make up for it in a big way.
The rest of you, I'm happy to help for next to nothing.
But the fact that you took out your credit card and pulled the trigger shows me that you have a tiny bit of skin in the game (and that you're serious).
Too many wantrepreneurs out there, and honestly, I want nothing to do with them.
And btw... I'm Ed
I'm a full time services entrepreneur and all around stoked about building businesses.
My first software business crashed and burned, and I've stayed in the game long enough to have a few successes since then.
My Shiny Object Killer Checklist is the product of years of trial-and-error (and lots of money spent).
I hope it accelerates your entrepreneurial journey.
Keep grinding.