Stop chasing shiny objects.
Kill toxic business ideas
before they kill you.
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Winning in entrepreneurship is a numbers game — the more ideas you can test, the better your odds.
Most ideas can be killed or greenlit in a weekend if you're asking the right questions.
This is the exact framework I use to stay coldly objective when my gut is screaming "this one's different."
What's inside — 25 criteria across 5 categories
Must-Haves
Low startup capital
Cash flow+ in 6 months
PMF in 3–6 months
+ 1 more
Financial
Recurring revenue model
Margins improve with scale
+ 1 more
Business Quality
Barriers to entry
Not discretionary spend
Proprietary edge
+ 6 more
Red Flags to Avoid
Requires market education
Commodity positioning
+ 3 more
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